Privacy Policy
Last Updated: July 10, 2026
Utah Basement Remodeling respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how Utah Basement Remodeling, referred to as “Utah Basement Remodeling,” “we,” “our,” or “us,” may collect, use, disclose, store, and protect information when you:
- Visit our website
- Submit a contact or consultation form
- Request a basement remodeling estimate
- Call, email, or text us
- Upload photographs, plans, or project documents
- Interact with our advertisements or social media accounts
- Use any other service that links to this Privacy Policy
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information we collect depends on how you interact with Utah Basement Remodeling.
Information You Provide Directly
We may collect information you voluntarily provide, including:
- Full name
- Email address
- Telephone number
- Mailing or project address
- City, state, and ZIP code
- Preferred contact method
- Information about your home or property
- Approximate basement square footage
- Whether your basement is finished or unfinished
- Desired rooms, features, or improvements
- Estimated project budget
- Preferred project timeline
- Messages and project descriptions
- Photographs, floor plans, drawings, or other uploaded files
- Information provided during consultations
- Feedback, reviews, and survey responses
- Records of your communications with us
Please do not submit sensitive personal information through our website unless we specifically request it and it is reasonably necessary for your project.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- Internet Protocol address
- Browser type
- Device type
- Operating system
- Approximate geographic location
- Referring website
- Pages viewed
- Links clicked
- Time spent on the website
- Date and time of your visit
- Website navigation activity
- Advertising or analytics identifiers
- Cookie and similar technology information
This information helps us understand website performance, improve the visitor experience, measure marketing results, and protect our website from fraud or misuse.
Information From Third Parties
We may receive information from third parties, including:
- Advertising platforms
- Social media platforms
- Analytics providers
- Lead-generation platforms
- Online directories
- Referral partners
- Contractors and business partners
- Customer relationship management systems
- Scheduling and communication providers
- Publicly available sources
Information received from third parties may be combined with information you provide directly.
2. How We Use Personal Information
We may use the information we collect to:
- Respond to questions and consultation requests
- Contact you about a basement remodeling project
- Evaluate whether a project fits our services
- Schedule consultations or property visits
- Prepare estimates, proposals, or project scopes
- Communicate about project planning and construction
- Review photographs, plans, measurements, and documents
- Provide basement remodeling services
- Coordinate with designers, contractors, subcontractors, suppliers, and professional service providers
- Improve our website, services, and customer experience
- Measure website traffic and marketing performance
- Deliver relevant advertising
- Follow up on inquiries
- Request reviews or feedback
- Maintain business and communication records
- Detect spam, fraud, misuse, and security concerns
- Enforce our agreements and website terms
- Comply with legal, regulatory, insurance, and accounting obligations
- Protect our company, customers, personnel, and property
- Carry out any other purpose disclosed when the information is collected
We may also use aggregated or deidentified information that does not reasonably identify an individual.
3. Contact Forms and Project Submissions
When you submit a contact form or request a consultation, we may collect the information entered into the form along with technical information used for spam prevention and website security.
Submitting a form does not create a contractor-client relationship, construction agreement, or obligation for Utah Basement Remodeling to accept your project.
Information submitted through our website may be stored within:
- Our website database
- Our website hosting provider
- Our email system
- A customer relationship management platform
- A scheduling platform
- A cloud storage provider
- Other business systems used to respond to your inquiry
Photographs, plans, and project documents may contain information about your home. Only upload files that you are authorized to provide.
4. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies.
Cookies are small data files stored on your device. They may help the website function properly, remember preferences, understand visitor activity, and measure advertising performance.
Types of Cookies We May Use
Essential cookies support website security, form functionality, navigation, and other basic website features.
Preference cookies remember settings or choices made during a previous visit.
Analytics cookies help us understand how visitors find and use the website.
Advertising cookies may help measure advertisements, limit repeated advertisements, or display marketing based on website activity.
You can usually control cookies through your browser settings. Blocking certain cookies may affect website functionality.
Where required by applicable law, we may request consent before placing nonessential cookies.
5. Website Analytics
We may use website analytics services, such as Google Analytics or similar platforms, to understand:
- How visitors reach our website
- Which pages visitors view
- How long visitors remain on the website
- Which devices and browsers visitors use
- Whether website forms or buttons are working properly
- How marketing campaigns perform
Analytics providers may use cookies and other technologies to process website usage information.
You may be able to limit analytics collection through your browser settings, cookie controls, advertising preferences, or opt-out tools made available by the applicable provider.
6. Advertising and Remarketing
We may use advertising services offered by search engines, social media platforms, and other advertising providers.
These services may use cookies, pixels, or similar technologies to:
- Measure advertising performance
- Understand whether an advertisement resulted in a website visit or inquiry
- Build advertising audiences
- Display advertisements to previous website visitors
- Improve the relevance of marketing campaigns
Depending on the technology used and the law that applies, some advertising activity may be considered targeted advertising or sharing of personal data.
Where legally required, visitors may be provided with a method to opt out of targeted advertising or certain data-sharing practices.
7. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients.
Service Providers
We may use service providers for:
- Website hosting
- Website maintenance
- Form processing
- Email services
- Text messaging
- Telephone and call-tracking services
- Customer relationship management
- Scheduling
- Cloud storage
- Analytics
- Digital advertising
- Payment processing
- Accounting
- Legal services
- Insurance
- Cybersecurity
- Spam and fraud prevention
These providers may process information to perform services for us.
Contractors and Project Partners
When reasonably necessary to evaluate, plan, estimate, or perform a project, information may be shared with:
- General contractors
- Subcontractors
- Designers
- Architects
- Engineers
- Material suppliers
- Estimators
- Inspectors
- Permit professionals
- Technology installers
- Other project-related professionals
We will limit project information to what is reasonably necessary for the applicable purpose.
Business Partners and Referral Sources
When a service falls outside our direct capabilities or service area, we may ask for permission to connect you with a qualified business partner.
We will not knowingly provide your contact information to an unrelated referral partner for its independent marketing without appropriate permission.
Legal and Safety Disclosures
We may disclose information when reasonably necessary to:
- Comply with a law, regulation, court order, subpoena, or legal process
- Respond to a lawful government request
- Protect our legal rights
- Enforce a contract
- Investigate suspected fraud or illegal activity
- Protect the safety of our customers, employees, contractors, or the public
- Respond to an emergency
Business Transactions
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
With Your Direction or Consent
We may disclose information when you direct us to do so or provide consent.
8. Sale and Sharing of Personal Information
Utah Basement Remodeling does not sell personal information in exchange for money.
However, some privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain uses of advertising cookies, analytics tools, pixels, or similar technologies.
Where required by law, we will provide an appropriate way to request an opt-out.
We do not knowingly sell or share the personal information of children for targeted advertising.
9. Email Communications
We may send emails related to:
- Your consultation request
- Questions about your basement project
- Scheduling
- Estimates and proposals
- Project updates
- Customer service
- Requested information
- Promotional or educational content
You may unsubscribe from promotional emails by using the unsubscribe option included in the message or by contacting us.
Even after unsubscribing from marketing messages, you may still receive transactional or service-related communications concerning an active inquiry, proposal, project, payment, warranty, or legal obligation.
10. Telephone Calls and Text Messages
When you provide a telephone number, you authorize us to contact you regarding your inquiry, consultation, estimate, appointment, or project.
Depending on the consent you provide, communications may include telephone calls or text messages.
Message and data rates may apply. Message frequency may vary.
You may opt out of nonessential text messages by replying STOP. You may reply HELP for assistance or contact us using the information at the bottom of this policy.
Consent to receive marketing text messages is not a condition of purchasing services.
Mobile information, text-message opt-in data, and consent records will not be sold or shared with unaffiliated third parties for their independent marketing or promotional purposes. Information may be provided to vendors that support the delivery of our communications.
11. Call Recording
Telephone calls may be monitored or recorded for training, documentation, quality assurance, customer service, or dispute-resolution purposes when permitted by law.
When legally required, we will provide notice or obtain consent before recording a call.
12. Data Retention
We retain personal information for as long as reasonably necessary to:
- Respond to inquiries
- Evaluate potential projects
- Provide requested services
- Maintain project and warranty records
- Meet legal, tax, insurance, and accounting requirements
- Resolve disputes
- Enforce agreements
- Protect against fraud or misuse
Retention periods may vary based on the type of information, the nature of the project, and applicable legal obligations.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.
13. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, alteration, misuse, or disclosure.
However, no internet transmission, website, email platform, storage system, or security method can be guaranteed to be completely secure.
You should avoid sending highly sensitive information through standard email, text messages, or unsecured website forms.
14. Your Privacy Choices
Depending on your location and applicable law, you may have the right to request that we:
- Confirm whether we process your personal information
- Provide access to certain personal information
- Correct inaccurate personal information
- Delete certain personal information
- Provide a portable copy of information you supplied
- Restrict or object to certain processing
- Opt you out of targeted advertising
- Opt you out of certain sales or sharing of personal information
- Withdraw consent where processing depends on consent
These rights are not absolute. Certain information may be exempt from a request, and we may retain information when legally permitted or required.
To submit a privacy request, contact us using the information listed in the “Contact Us” section.
We may need to verify your identity before completing a request. Verification may require matching information included in the request with information already maintained in our records.
You may use an authorized agent where permitted by law. We may require proof that the agent has authority to submit the request.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
15. Utah Privacy Rights
To the extent the Utah Consumer Privacy Act applies to Utah Basement Remodeling and your information, eligible Utah consumers may have rights relating to:
- Confirmation of personal-data processing
- Access to personal data
- Correction of certain inaccurate personal data where applicable
- Deletion of certain personal data
- Obtaining a portable copy of certain data
- Opting out of the sale of personal data
- Opting out of processing for targeted advertising
A privacy request may be submitted using the contact information provided below.
Some information or processing activities may be excluded from these rights under applicable law.
16. California and Other State Privacy Rights
Residents of California, Colorado, Connecticut, Virginia, Texas, Oregon, Montana, and other states may have additional privacy rights when the applicable law covers our business and processing activities.
These rights may include access, correction, deletion, portability, and the ability to opt out of certain sales, sharing, profiling, or targeted advertising.
To exercise an applicable state privacy right, contact us using the information listed below.
17. Do Not Track Signals
Some internet browsers provide a “Do Not Track” setting.
Because there is not a universally accepted standard for responding to all Do Not Track signals, our website may not respond to those signals in every instance.
Where required by applicable law, we may recognize legally valid browser-based opt-out preference signals.
18. Children’s Privacy
Our website and services are intended for adults seeking residential remodeling services. They are not directed toward children under 13.
We do not knowingly collect personal information directly from children under 13.
If you believe a child has provided personal information through our website, contact us so we can review and delete the information when appropriate.
19. Third-Party Websites
Our website may contain links to websites operated by third parties, including:
- Social media platforms
- Product manufacturers
- Material suppliers
- Professional partners
- Review platforms
- Government or permitting resources
We do not control the privacy, security, or content practices of third-party websites. Review the privacy policy of each external website before providing personal information.
20. Social Media
When you interact with Utah Basement Remodeling through a social media platform, the platform may collect and process information according to its own privacy policy.
Information you post publicly, including comments, reviews, photographs, or messages, may be visible to others.
Do not publicly post confidential information about your home, project, access codes, security systems, or personal circumstances.
21. Testimonials and Project Photographs
We will seek appropriate permission before using an identifiable customer testimonial, project photograph, video, or other customer-provided content for advertising or promotional purposes when consent is legally required.
Project agreements may contain separate terms governing photography, portfolio use, reviews, or publicity.
Customers should remove personal documents, family photographs, access codes, security details, and other sensitive items before project photography occurs.
22. International Visitors
Utah Basement Remodeling is based in the United States and primarily provides services within Utah.
Information submitted through our website may be processed and stored in the United States. Privacy and data-protection laws in the United States may differ from those in your country.
23. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
- Our business
- Website features
- Technology providers
- Information practices
- Legal requirements
When the policy is updated, the revised version will be posted on this page with a new “Last Updated” date.
Material changes may be communicated through the website or another reasonable method when required by law.
24. Contact Us
Questions, concerns, and privacy requests may be submitted using the following contact information:
Utah Basement Remodeling